Updated Alexa and Google PageRanks
It’s nearly two months since my last benchmarking, so here we go again:
| Alexa Rank | PageRank | Site |
|---|---|---|
| 65 | 7 | AdultFriendFinder |
| 11,274 | 4 | Sex in the UK |
| 12,268 | 3 | Swinging Heaven |
| 13,118 | 4 | SDC.com |
| 52,664 | 3 | TheAdultHub |
| 71,670 | 2 | Local Swingers |
| 128,952 | 3 | Fab Swingers |
| 222,096 | 2 | Swing2Us |
| 391,802 | 0 | UK Swingers |
The big story here is that Sex in the UK continues to rocket and has even overtaken Gaydar to become the number one dating site in the UK according to Hitwise.
Local Swingers and The Adult Hub continue to plumet being punished by the huge marketing spend of Easy Date (Sex in the UK’s owner) and the community surge behind Fab Swingers. The Alexa rankings quoted are the three month averages, but it’s clear that the position is even worse for them over the last month and indeed Fab Swingers is in the top 100,000 based on our last month.
Dear old Swinging Heaven and has now began to drop down the table and I’d be surprised if it’s not been beaten by SDC when I next do these rankings.
UK Swingers has now declined so far that I’m inclined to replace it with another site unless it significantly improves before next time.
Thinking about the bigger picture, one of the questions I often ask myself is whether Fab Swingers is like easyJet — which didn’t simply snatch customers from British Airways but it actually grew the market because suddenly lots of people who couldn’t afford to fly were able to. Alternatively it may be the case that there is a fixed swingers/sex-dating community and it’s a pure zero sum game with every gain of a member for Fab Swingers another site’s loss.
Looking at the series of benchmarks the obvious conclusion to draw is that the latter applies and that all of the astonishing gains that Fab Swingers has experienced has been directly paid for by the decline of the other sites.