Up to now the main focus on my SEO has simply been to get Fab Swingers out of the infamous Google sandbox and build some PageRank and authority for the site. This is now done and the site is coming up quite high on very competitive terms.
So the time has come to look at some on-page SEO. The most important page on a site is the homepage and there were a few things I hadn’t done a very good job of.
First off the title was Fab Swingers: Totally free swinging site for USA and UK which I’ve now changed to UK Swingers, Irish Swingers, 100% free swinging site. For my core UK market, “UK swingers” is definitely the main term to target, even in my present position on page 2 of Google I’m getting hundreds of visitors from it.
Ireland is the country I’m doing next best in and “Irish swingers” seems to have the highest swinging-related volume in that country.
Finally a lot of people do search for “swinging” but much less than go for “swingers” (which is of course why I called the site Fab Swingers rather than Fab Swinging) so I’ve got swinging and free into the title too. (One of my friends says that marketing is all about free, new or sex!)
The H1 title I’ve changed from Fabulous Swingers in UK and USA to Free UK Swingers, Irish Swingers. I’m afraid that no one is gong to be looking for “fabulous swingers” so I’ve just gone for my top two terms. ‘Free’ is in there largely for the human readers — it’s way too easy to focus so much on SEO that you forget about the most important visitors to the site!
I’ve also changed the meta description from “Fab Swingers is a Fun, Free and Fabulous Adult Dating for USA, UK, Australia, Canada, Ireland and New Zealand.” to “Fab Swingers is the largest completely free swingers site for UK, Ireland, USA, Canada, Australia, New Zealand”. My aim with the description tag is to increase the number of people who click on the link so this description will get chopped off at the end but hopefully it emphasises the size of the site and the free aspect.
I’m estimating search volume for “uk swingers” at about 90,000 a month across all search engines so by getting high on page one of Google we should be getting exposure to about 67,500 people and perhaps 10,000 clicks. If I can achieve a 20% conversion rate then that’s about 2,000 new members a month — conversion rates for free sites are very high! For “Irish swingers” I expect that to come in at just under 10% of the “uk swingers” numbers.