How important is Google anyway?
My key term used to be UK Swingers. If I do a search for “uk swingers” on Google I get my old favourite of Swinging Heaven followed by UK Swingers in the number 2 spot. This tells me a few things.
First off, the only reason that Google could possibly be favouring a low traffic, very poor quality site like UK Swingers over Fab Swingers is due to age.
Secondly, PageRank is really not that important, Fab Swingers has a PR of 3 verses 1 for UK Swingers.
Thridly, repeating the term frequently still seems to deliver some gain. The term “uk swingers” is repeated 11 times on the UK Swingers homepage in addition to being present in the URL.
And finally to answer the question I started with, being number 2 for searches for “uk swingers” is obviously not much of a big deal in terms of building up a lot of traffic as UK Swingers has an Alexa rank of 378,670 compared with Fab Swingers rank of 137,428.
I actually think that creating a brilliant site and getting lots of word-of-mouth recommendation is much better than ranking high on Google.