I’m making pretty good progress with the UK market, we’re now approaching 1000 members and traffic (and ad revenue) is double what it was at the start of the month.
The question now is whether I just continue to focus on the UK or whether I try to seed some of the other markets. The USA market is at least 5 times the size of the UK and I also think that I lose quite a lot of sign-ups when users from outside the UK arrive at the site and find out there are no members in their own country.
On the other hand I have a seedling of a successful UK site (up from Alexa rank 2,386,556 on 19 Nov to 1,293,635 today) and if I give it care and attention it will grow into a huge success. But if I get distracted with other markets then it is likely to either fail or at least not grow as it should.
So I think that what I’ll do is continue to focus on the UK but when I have some spare moments I’ll look at the other markets. Once the UK work ups the site in the search engines I’ll probably penetrate the other markets naturally, if that’s an appropriate metaphor for an adult dating site.