I really like the comparison table on the homepage of Diet Chef. It’s got lots of ticks and crosses and makes it really clear what Diet Chef offers and why it is better than its competitors.
We should definitely have something similar on the front page of Fab Swingers.
I think that when people are choosing a swingers site to join (or diet to buy) then they will naturally look at a few sites and compare them, unless they have had a personal recommendation of course. So, a comparison table is the ideal way of helping them reach the right decision.
Also there is an ‘attack site’ pointing out the pretty serious dangers of the rival LighterLife. It’s an interesting idea and worth it if there is one particular site that you really want to target.
PS. On an unrelated subject, we hit 1,000 members in California today. The first 1,000 is always the most difficult because the site is so poor when there are no members but we now have a site that is fairly buzzing which is great.