Conversion problems

There’s good news and bad news. The good news is that I’ve successfully generated quite reasonable traffic to the site form the US campaign. The bad news is that the traffic isn’t really converting; the conversion rate is just a bit over 10% but for a free site with compelling content this is pretty poor and it’s a fraction of the virtually 50% conversion rate we get for UK traffic. So, I’m going to put the traffic generation on hold while I fix the conversion rate.

Looking at the site I think it’s pretty obvious what the problem is; the homepage makes Fab Swingers look like a UK swingers site.

I’m actually quite inclined to change the homepage completely anyway and rather than making it just the recent online profiles I think it should be more of a discussion about the site with some sexy photos and lots of search-engine friendly text. Making it a bit more static would also help performance too.

Unfortunately I’m flat out with other web projects right now so I think this will have to get paused for a week or so. However I’m in no big rush and UK membership continues to rocket.

Leave a Reply

You must be logged in to post a comment.