Starting with the Sunshine State
I’ve kicked off the US promotional campaign today. First off, I made a few changes to the homepage to make it a bit more welcoming to Californians by making the USA mentions a bit more prominent.
Secondly, I changed the Swingers Online Now page so that it only shows people in your country rather than everyone who happens to be online. I also posted a message to Swingers in California explaining that the site is just beginning so it doesn’t have many American members yet. The site will need some other changes too but it’s fine for now.
We now have 95 members in California and I’ve began the email campaign.
In some ways it feels like being right back to day one, however I think that this should hopefully work faster than the UK campaign because:
- The site is technically much better. When we launched in the UK we had terrible forums, a terrible chatroom and lots of missing features. However for this launch we have a site that is technically one of the best.
- I think that we know much more about what works and doesn’t for member recruitment.
- We now have some budget so I don’t mind spending some money to do this. The original launch had to be done with virtually nothing.