MySpace Case Study
I came across an interesting MySpace Case Study. It lists four factors that were key to MySpace’s success:
- Give users more control over their MySpace pages. At the moment I’m not allowing Fab Swingers users a huge amount of control over their homepages but I’m really not sure how important this is. I think my users are more interested in other things.
- Rapidly adapted product to desires of user base. Well I certainly hope to be able to do this. This is why I chose to write the code from scratch rather than using an off the shelf package.
- Used combination of viral tactics, offline advertising, and online distribution partnerships to seed initial MySpace community with users. Currently I’m mainly using email and search engine marketing. I’m lucky that my competition is much weaker than MySpace’s so I’m hopeful that these tactics will work.
- Made product and policy decisions to ensure MySpace site performance. I’ve chosen much higher performance technologies than MySpace did but it’s a good point that I will need to keep on top of performance issues as the site grows.