“Quantity has a quality of its own”
I saw this quote on some swingers site. I like it a lot. It reminds me somewhat of Milan Kundera in The Unbearable Lightness of Being where he talks about there being two types of womaniser; first there is the man who is looking for the perfect woman but of course never finds her and secondly the man who just enjoys the infinite variety.
It is also something that is very true about marketing. Providing you have a basic proposition that people like then the key to successful promotion is just quantity; the more you do the more it works.
Fab Swingers has succeeded because of quantity. It’s not just quantity in marketing of course, but there is also a strong network effect because the more members the site has, the more valuable it is to the members. And the more likely they are to recommend it.
The only thing I’m feeling a bit negative about right now is that I’m mainly having to focus on just keeping the site going as the servers struggle to cope with the rocketing traffic. I’d be much happier if I could concentrate on marketing which is my skill.
However I’m sure that most social networking sites would be happy to have the problem of struggling to cope with traffic growth!