Benchmarking for end of first year
As we approach the end of the first year I thought it would be good to revisit the competitor benchmarking.
| Alexa Rank | PageRank | Site |
|---|---|---|
| 67 | 7 | AdultFriendFinder |
| 11,294 | 4 | Swinging Heaven |
| 13,698 | 4 | SDC.com |
| 19,106 | 4 | Sex in the UK |
| 41,603 | 4 | TheAdultHub |
| 64,261 | 2 | Local Swingers |
| 175,051 | 3 | Fab Swingers |
| 215,969 | 2 | Swing2Us |
| 286,550 | 1 | UK Swingers |
In every single benchmarking report I’ve done over the past year Swinging Heaven has dropped down the Alexa rankings and this report is no exception. I expect SH to be overtaken by both SDC and Sex in the UK this year.
Sex in the UK has been doing pretty well which I guess shows what happens if you spend an enormous amount of cash on AdWords.
The Adult Hub (14,864 to 41,603) and Local Swingers (29,790 to 64,261) have both dropped quite badly over the year. However both Swing2Us (111,209 to 215,969) and UK Swingers (124,171 to 286,550) have experienced catastrophic losses of traffic. This scale of traffic loss must be putting their businesses at risk.
As for good old Fab Swingers we’ve moved up another place since the last benchmarking and I think we’ve got a great chance of passing both Local Swingers and the Adult Hub in the coming year, especially if they continue their decline.