Best of the Web
I’ve just submitted Fab Swingers to Best of the Web which is one of the more respected directories. There’s an option of paying $69.95 per year or $199.95 one-off but as I’m in Fab Swingers for the long term I’ve decided to go for the one-off fee.
The Google PageRank is quite good and its got an Alexa rank of 7,630 which is excellent so I certainly hope it will generate some members from and I’m sure it will also have an SEO benefit.
I did think quite hard about whether I should spend the $200 on PPC but I think that the problem with PPC is that I will be bidding against people who make many times more than my $0.60 ARPU so it’s going to be expensive however if I concentrate on SEO/getting the word out then I can tap into some of the huge search volume around swinging with a cheaper acquisition cost.