PR doesn’t work!

Melanie UK Swingers was one of the first free adult social networking sites, founded in 1999 and still running today (and still free!). According to their homepage they have been featured in The Independent, News of the World, The Times, Loaded Magazine, The Observer, The Guardian, New York Times, Marie Claire, Scotland on Sunday, Talk Sport Radio and Zoo Magazine.

Here’s the interesting thing: after all this publicity and 8 years they have fewer members than Fab Swingers has after 8 months!

Proof once again that PR really doesn’t sell.

I have made the odd attempt to get some PR for Fab Swingers but I now think that it’s a complete waste of time and I’m just going to focus 100% on direct marketing which has been going great so far.

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