New old domain
It looks like I’m going to be able to buy a domain name with my “swingers” keyword in it which was registered in 1999! From experience in my day job I am absolutely sure that old domains carry a lot of weight with Google. However I’m not very sure what to do with it.
The first option is that I could simply rebrand the whole site and shift it to the new domain. The negatives of this are that existing members and the word-of-mouth buzz would be effected, we would also lose some of the online marketing that I’ve done already and finally I’m not sure if the domain owner and servers changing may kill some of the value of the old domain so there is a possibility that by changing domain name I could end up in a worse position in the short term.
Option two is to simply create a new marketing site on the new domain. I could promote Fab Swingers and some of my affiliate links. This has the disadvantage that it’s much more work to do however as I’m writing this I think it’s clear that this is the path I have to go down. There’s no fun like work!