SEO
Recently I’ve switched my focus somewhat from email marketing of the site to SEO. The email marketing so far has done okay, and is reliably bringing in between 100 to 200 members a week which is keeping the site fresh and interesting for the members. However to reach my 1 million members target at 200 members a week would take 96 years!
The only way I can get a step change up to the 1000 per day level or more that I need is through getting a chunk of the huge volumes of searches done on swinging-related topics. So, I’ve just been busy re-working the titles of my member profiles to include the city and state which I think should help us score on city searches which are pretty common. I’ve also made sure that every profile has got a unique meta description and unique meta keywords. To be honest I’m not sure how effective that will be but it won’t do any harm.
The SEO is beginning and I am now getting sign-ups from Yahoo and MSN (on MSN Fab Swingers now comes up on page 2 for searches for “uk swingers”!) so I am making some progress. Nothing really happening on Google yet though but I’m sure that is just a question of time.
Finally, I’ve been continuing with the link building. It’s quite tedious but I am getting there one link at a time. I’m not bothering at all with the lower-quality sites, I’m going very much for quality over quantity which I’m sure will work out much better.