Community Values

I’ve just been reading craigblog which is the blog of Craig from craigslist. It’s just really made me think that I should make a bigger deal of our ideals about not charging for the site.

In the Adult Dating section I say that “Charging for a swingers website is a bit like taking a prostitute to a couples party” and in the Swinging Heaven page I end with “because sex should be free”.

I really do want to make more of the ideals of the site; particularly in comparison with our very money grabbing competitors. Although I do want to make a good living from this site it will never be a $100m plus outfit like Adult Friend Finder and at the end of the day the site isn’t mainly about maximising revenues.

This is also our secret weapon. Today as an experiment I’ve added a Recommend Us page allowing our users to spread the word. I don’t think that the conventional sites could really pull this off (at least not without offering a bribe, but I don’t think most people in the lifestyle want to profit from their friends). Let’s see what happens.

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